THREDUP SITE REDESIGN

The Challenge

There is an area on the site called the thredUP Closet. Currently, this is a place for users to view what they've purchased and new recommended pieces. The thredUP recommendations are similar items or things that users could potentially pair with the item they purchased. I was asked to reimagine how thredUP could make the experience of visiting your Closet more interesting and compelling.

Current Design

Home Page

Closet Page

Solution

Create a more personalized, customizable, and visual Closet experience for the customer. This feature will resemble actually assembling outfits from  a closet so that customers can be inspired and have a better idea of what will go with what they already own. This will increase content discovery, amount of time spent on the site and shopping cart conversions, as well as reduce number of returns.

Process

discover & define

Business Goals

• Increase average monthly revenue per user

• Grow number of new users

• Build the brand around a unique shopping experience for second-hand clothes

• Reduce number of returns (reduce cost)
  
  

Inspiration

Reputable recommendation engines that learn how you think

Brainstorming

develop

Wireframes & Flow

V1 Mockup

insights & iterations

Looking Ahead

Thinking ahead, there are more enhanced features that could further drive customer engagement. For instance, an inventory section could be implemented — where customers would put new items they want to buy, to pair together in outfits with other pieces. So the closet wouldn’t just be based on past purchases, but also on future ones. Additionally, to increase urgency, thredUP could alert customers to how many other people are looking at items they have in their closet. This would drive users to purchase items faster.